Now

Merges the current date and time, formatted however you need. Use it to stamp a send with the date it went out, or to open with today's date without editing the campaign each time.

Syntax

{{now format timezone culture}}

Parameters

Name	Type	Required	Description
Format	Text	Optional	How the date is written, such as MM/dd/yyyy. Your account's default date format is used when you leave it out.
Time Zone	Text	Optional	The time zone the date is shown in. Your account's default is used when you leave it out.
Culture	Text	Optional	The culture used to write month names and separators, such as pt-BR. Your account's default is used when you leave it out.

For the time zone values you can use, see the Microsoft Windows time zone list. For formats, see the standard date and time formats and the custom date and time formats.

Tip: If you want a culture but not a particular time zone, you can put the culture second and leave the time zone out altogether: {{now "dd MMM yyyy" "pt-BR"}}. Tarvent works out which one you meant.

Examples

The examples below are based on the following sample content:

Today's date: {{now "MM/dd/yyyy" "Mountain Standard Time"}}

A. The current date is 10/17/2026

Today's date: 10/17/2026

B. The same date, with a format of dd MMM yyyy and a culture of pt-BR

Today's date: 17 out 2026