How to add a link
This article covers adding links to your email content: to an external page, to a survey, form or landing page you have built in Tarvent, and to contact actions such as unsubscribing. Follow the steps below, or watch the walkthrough first.
Adding a link
- In the drag-and-drop editor, select a text or content element.
- Highlight the text you want to link.
- Click the link icon in the toolbar.
- In the dialog, select the link type.
- Specify your link text. This starts as the text you highlighted, and you can change it to anything you like.
- If you chose an external link, specify the link URL.
- Choose whether the link is tracked. Clicks on a tracked link appear in the campaign report.
- Click Insert.
Note: In a code-your-own or plain text email there are no elements to select, so skip the first step and work directly in the content.
Link types you can choose
| Type | Where it goes |
|---|---|
| External link | Any web address you supply. |
| Survey | A survey you have built in Tarvent. |
| Form links | A form you have built in Tarvent. |
| Landing page links | A landing page you have built in Tarvent. |
| Action links | A contact action rather than a page: One-click unsubscribe, or View online to open the message in a browser. |
Tips
- To edit a link, highlight it or place the cursor in it, then click the link icon again.
- A link can be personalized. In the link URL textbox, click the icon of a person with a gear to add personalization. See How to add a merge tag.
- Every campaign needs a way to unsubscribe. See How to add an unsubscribe link.