Journeys 101
Walkthrough
Did you know?
Journeys consist of triggers, actions, goals, and conversions that a contact can experience throughout the progression of the contact through the journey.
Triggers listen to events initiated by, in most cases, a contact. For example, when a contact clicks on a link within an email, a link-click event is created. Any journey listening for a link-click event may start the contact on the journey, depending on additional criteria the trigger may have.
Entry triggers control which contacts start on a journey. Exit triggers control when and if a contact's journey ends. One or more entry and exit triggers can exist.
Flow steps allow decisions based on the contact's profile or event properties that cause the contact to start the journey.
Use wait steps to force the contact to wait a specific amount of time, or until criteria are met, before continuing the journey.
Journeys allow you to automate tasks like sending birthday emails, confirmation emails, adding tags, adding a contact to a group, and more.
FAQs
Can a contact start the same journey multiple times?
Maybe. In Journey settings, you can specify that a contact can only go through the journey once or multiple times. You can also allow a contact to travel through the same journey simultaneously.
How can I manually add or remove a contact to a journey?
Yes. In your audience, you can add or remove a contact to a journey through a batch action or by clicking the "more" menu for the contact.
What happens to contact in a journey that I stop?
Contacts will continue to go through the journey until they complete it, are manually removed, or satisfy an exit trigger.
What happens to contacts in a journey that I reset?
All contacts are removed from a reset journey during the reset process. Resetting a journey will also remove all previous stats. Journey resets are a good option when you have finalized your testing and are ready to go live.
Learn more about journeys