Landing pages 101
Walkthrough
Did you know?
Link your online ads to landing pages created in Tarvent and grow your audience.
A landing page can have multiple call-to-action (CTA) items, including forms, buttons, and clickable images. However, only one call-to-action form is allowed per page.
While it is possible to have multiple CTAs on a single landing page, it's best to limit CTAs. Hence, visitors stay focused on the primary objective of the page.
Landing page forms are considered sign-up forms in Tarvent. Adding a sign-up form to a landing page is as simple as dragging on a form control and selecting the form you want to embed.
Surveys and landing pages share similar settings, so if you learn one, it will be easy to understand the other.
You can personalize the URL of your landing page by changing the "Path" in settings.
Use the checklist to ensure everything is configured correctly before sharing the link with the world.
FAQs
How can I change what image and text show when I share my landing page?
In settings, you can specify the meta title, description, and image. Social media platforms pull from this information when shared.
Can I change the favicon?
Yes. Set the favicon in settings.
Yes. Set the favicon in settings. In case you're wondering, the favicon is the icon in the browser's tab for the page.
Yes. Within settings, you can paste in tracking script from Google, Adobe or any other vendor.
Do landing page changes display after I save them?
Yes. Landing page changes take effect immediately after saving them.
What is the bounce rate?
The bounce rate refers to the number of visitors who visited the page and did not submit the form or click on a CTA button or image. In other words, they went to the landing page and left.
Learn more about landing pages