Campaign Report 101
Did you know?
The engagement score uses a proprietary algorithm to consolidate the various stats into a single number that tells you how well your campaign compares to industry standards. If this number is low, you can dive deeper to understand better how to improve your next campaign.
The sender reputation score uses another proprietary algorithm to consolidate the various aspects of deliverability that can impact how a receiving mail server sees your campaigns. Your goal is to stay in the green.
You can hover your mouse over any of the stats to get a better understanding of what each stat means.
The campaign report updates in real-time, so you always have the most up-to-date information. Click refresh at the top right to refresh the stats.
Use the heatmap to see where people are clicking in your campaign. Link location can be a make-or-break for a campaign, and the heatmap report gives you all the data you need to determine the best location.
FAQs
How can I export my campaign report?
In the top right corner of the report, there is an export icon. You can select the specific events you want, such as opens and clicks or everything. Download the export from the notification email you receive or via the in-app notification. If you want the report itself and not the log data, you can print the report to a PDF or printer.
How can I see who received the campaign?
Click the "info" icon to the left of the report to see various information about the configuration of your campaign, including the audience, groups, and segments your campaign was sent to.
Why are my opens so high?
While this might not always be the case, open statistics may be inaccurate due to various email client security or privacy settings on iOS devices. Tarvent suggests using click, reply, and complaint events to evaluate engagement. The engagement algorithm takes this into account as well.
Can I compare campaigns to one another?
Yes. There is a "compare" icon at the top of the report that will allow you to compare. Additionally, you can navigate to the "Campaign Comparison Report" within Tarvent reports.
Learn more about the campaign report