Journey report 101
Walkthrough
Did you know?
The date range at the top right controls the reported data for all journey reports. Ensure your date range is correct for your reporting needs.
Use the flow report to see the most popular path of your journey and where contacts exited the journey. This view will help identify which areas of the journey can be improved to keep contacts engaged.
Journey step attrition shows how many contacts exited the journey in that step.
Journey step conversion represents the percentage of contacts that moved on to the next step without leaving the journey.
Use goals and conversions to view contacts that reach specific goals or conversions.
FAQs
How do I know if my contacts are completing the journey?
There are several ways to tell. In the flow report, check the attrition to when contacts are exiting the journey. An attrition rate of 0% means everyone is continuing to the next journey step. Additionally, the triggers report provides details on any global exit triggers that may be causing contacts to leave the journey.
How can I see how each message (email or site notification) performs in my journey?
On the messaging report, select the message to get campaign-level reporting specific to each email in your journey.
If I stop the journey, do I lose my reporting data?
No. Reporting data is only lost if you decide to reset the journey.
What happens if I reset a journey?
Journey resets are commonly performed after testing the journey thoroughly. You can reset the journey after testing so that only production data is reported.
Learn more about the journey report