New-sender verification and monitoring

Not every message about your sending status means your account is limited. If you see a "new-sender verification" or "monitoring" note on your account, this guide explains what it means. In both cases there are no sending limits, and there's nothing you need to do.

In this guide, you'll find:

  1. New-sender verification
  2. Account monitoring
  3. How this differs from sending limits
  4. FAQs

1 New-sender verification

Every new account starts in a short verification period (about the first 30 days). It's part of normal onboarding, not a restriction, and there are no sending limits during this time. Send your campaigns as usual.

Behind the scenes, we keep an automated eye on your early deliverability to help protect your reputation while you get established. Your account graduates out of this period automatically once it passes cleanly. There's nothing for you to do.

2 Account monitoring

Sometimes an established account is placed under closer monitoring, for example after a temporary dip in deliverability. As with the verification period, no sending limits apply. We're simply watching your deliverability more closely for a while to catch any problems early.

Keep doing what works: send to people who want your email, keep your list current, and watch your bounces and complaints. If everything stays healthy, monitoring ends on its own.

3 How this differs from sending limits

Verification and monitoring are watch states: no caps, and no change to who you can send to. Temporary sending limits are different. They cap your daily volume and focus your sending on engaged contacts while your reputation recovers from a deliverability problem.

Good to know: New accounts are never placed on temporary sending limits. If you're a new sender, the most you'll see is the verification period above. Learn about temporary sending limits.

4 FAQs

Do I have any sending limits during verification or monitoring?
No. Neither state applies any sending limits. You can send as you normally would.
How long does the verification period last?
About 30 days for a new account. It ends automatically once your account passes the period cleanly, and your account overview shows the expected end date.
Do I need to do anything?
No. Just keep sending well: email people who opted in, keep your list clean, and maintain low bounces and complaints. Both states end on their own when your deliverability stays healthy.
Could monitoring turn into sending limits?
Only if deliverability problems develop, such as a rise in bounces or spam complaints. Healthy sending keeps your account clear of limits. Learn about temporary sending limits.
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