Why your account has temporary sending limits

If you've seen a notice that your account is on temporary sending limits, this guide explains what that means, why it's in place, and what to expect. Temporary limits are a normal, recoverable step we take to protect your sending reputation, and they ease automatically as your deliverability improves.

In this guide, you'll find:

1. What temporary sending limits are
2. Why your account has them
3. What you'll see
4. What happens to your sending
5. What to do next
6. FAQs

1 What temporary sending limits are

Temporary sending limits cap how many emails your account can send each day while your sending reputation recovers. The limit is not a penalty and it is not permanent. It's a guardrail that keeps a deliverability problem from getting worse, so your messages keep reaching inboxes instead of spam folders.

The limit increases on its own as you send cleanly, and it lifts entirely once your account is back in good standing.

2 Why your account has them

Mailbox providers (Gmail, Outlook, Yahoo, and others) decide where your email lands based on how recipients react to it. When the warning signs of a deliverability problem build up, continuing to send at full volume can damage your reputation to the point where your email stops being delivered at all.

Accounts are placed on temporary limits when signals like these add up:

• A rise in bounces (emails sent to invalid or inactive addresses)
• Spam complaints from recipients
• Low engagement (few opens or clicks relative to volume)
• A decline in your overall sending reputation

Note: Brand-new accounts are never placed on temporary limits. If your account is new, any message about a verification period is part of normal onboarding, not a limit. See New-sender verification for more.

3 What you'll see

While your account is on temporary limits, you'll notice a few things in Tarvent:

1. A banner at the top of the app
   

   It shows that your daily sending is limited, along with how many sends you have left for the day.

2. A status card on your account overview
   

   Go to Account > Overview to see your current daily limit, how much you've used today, your progress toward higher limits, and the recent issues that led to the limit, in plain language.

3. An email notification
   

   The account owner receives an email when limits are applied, with a link to the overview.

4 What happens to your sending

Your account keeps working. A few things change while limits are active:

• A daily send limit. You can send up to a set number of emails per day, and the limit rises automatically each day you send cleanly. Learn how your daily limit and warm-up work.
• Sending to engaged contacts. To rebuild your reputation, campaigns are sent to your recently engaged contacts. If a campaign reaches fewer people than expected, this is why. Learn why a campaign reached fewer contacts.
• Over-limit sends. If a campaign's audience is larger than your remaining daily limit, we send to as many as the limit allows and note the rest on the campaign report. Transactional emails sent over the limit through the API are declined until the next day.

5 What to do next

The fastest way back to full sending is clean, consistent sending: email people who want to hear from you, keep your list current, and avoid addresses that bounce or complain. As your numbers improve, the daily limit climbs and then clears.

Read the full guide: How to return to full sending.

Need help? If you're not sure why your account was limited or what to change, reach out to our support team and we'll walk through it with you.

6 FAQs