Why a campaign reached fewer contacts than expected
If a campaign sent to fewer people than you expected while your account is on temporary sending limits, that's expected behavior, and this guide explains why. There are two reasons it can happen, and in both cases Tarvent prioritizes the contacts most likely to engage.
In this guide, you'll find:
- Two reasons your audience may be smaller
- Sending to engaged contacts
- Reaching your daily limit
- Where you'll see it
- FAQs
1 Two reasons your audience may be smaller
While your account is on temporary sending limits, a campaign can reach fewer contacts than its full audience for two reasons:
- Sending to engaged contacts only, to rebuild your reputation with people who want your email.
- Reaching your daily send limit, when the audience is larger than the sends you have left that day.
2 Sending to engaged contacts
While your account is ramping up, campaigns are sent to your recently engaged contacts (people who have opened or clicked within your account's engagement window), plus contacts who are brand new to your list. Sending to people who actively want your email is the single biggest factor in rebuilding your sending reputation.
This happens automatically. There's nothing to turn on or configure, and your recipient estimate already reflects it before you send.
3 Reaching your daily limit
If a campaign's audience is larger than the number of sends you have left for the day, we send to as many contacts as your limit allows, prioritizing your most engaged, and skip the rest for that send. The campaign isn't blocked, and your daily limit increases over time. Learn how your daily send limit works.
4 Where you'll see it
- Before you send: the estimated recipients count on your campaign reflects who will actually receive it, so there are no surprises.
- After you send: the campaign report shows a note when contacts were skipped, explaining that your most engaged contacts were prioritized.