How to recover from temporary sending limits

If your account is on temporary sending limits, this guide covers how the limits lift and the concrete steps that get you back to full sending fastest. The short version: send to people who want your email, keep your list clean, and the limits rise on their own.

In this guide, you'll find:

1. How the limits lift
2. What leads to limits
3. What to do
4. What to avoid
5. How you'll know it's working
6. FAQs

1 How the limits lift

You don't have to request a higher limit. Your daily send limit increases automatically for each day you send cleanly, following a warm-up schedule. Keep your sending healthy and the limit climbs step by step, then clears once your account is back in good standing.

Your Account > Overview page shows your current limit, today's usage, your warm-up progress, and a review date, so you always know where you stand.

2 What leads to limits

Knowing the cause points you at the fix. Limits are usually driven by one or more of these:

• Bounces: sending to invalid, mistyped, or long-inactive addresses.
• Spam complaints: recipients marking your email as spam.
• Low engagement: too few opens and clicks for your volume, which signals to mailbox providers that recipients don't want the mail.
• Reputation decline: the combined effect of the above on how mailbox providers view your sending.

3 What to do

1. Clean your list
   

   Remove or suppress addresses that have hard-bounced, along with contacts who haven't opened or clicked in a long time. A smaller, engaged list outperforms a large, stale one.

2. Email your most engaged contacts
   

   Focus on people who have opened or clicked recently. Strong engagement is the biggest factor in rebuilding reputation, and it's why Tarvent sends to engaged contacts automatically while limits are active.

3. Win back or remove inactive contacts
   

   Run a short re-engagement campaign to your inactive segment. Anyone who still doesn't engage should be removed rather than emailed again and again.

4. Make unsubscribing easy
   

   A clear unsubscribe link leads to fewer spam complaints, and complaints hurt your reputation far more than an unsubscribe does.

5. Send relevant, expected email
   

   Send to people who knowingly opted in, with content that matches what they signed up for, on a consistent schedule. Avoid sudden spikes in volume.

4 What to avoid

These will set you back:

• Buying or renting lists. Purchased contacts didn't opt in, bounce and complain heavily, and are the fastest way to make limits worse.
• Re-importing the addresses that caused the problem. Bringing bounced or unengaged contacts back in just repeats the cycle.
• Emailing everyone to "make up" for the limit. Blasting your full list to hit numbers raises complaints and bounces, which lowers your limit instead of raising it.

5 How you'll know it's working

As your sending improves, you'll see it reflected in the app:

• Your daily limit on the overview page increases.
• The banner shows more sends available each day.
• Once your account is back in good standing, the limit and banner clear, and full sending resumes.

Need help? If your numbers are improving but you're unsure what else to do, contact our support team and we'll review your account with you.

6 FAQs