Journey reporting overview
Journey reports help you see what is happening in a journey from different angles: path flow, contact status, message performance, entries, and exits. Each report tab focuses on a different question, so it helps to know which tab to use first.
What we'll cover
1 Concepts
Report tabs
Journey reporting includes these tabs: Flow, Overview, Contacts, Messaging, Triggers, and Smart stops.
Different reporting scopes
Most tabs are date-based. The Flow tab is different and uses cumulative counts until the journey is reset.
2 Date range and report scope
Date-based tabs
Overview, Contacts, Messaging, Triggers, and Smart stops use the selected Date range in the top right.
Flow tab behavior
The Flow tab does not use the date range the same way. Its counts are cumulative since the journey was last reset or started for the first time.
Stop and start
If you stop a journey and start it again, the Flow counts continue to compound unless you reset reporting.
Current map warning
The Flow map always shows the current journey layout. If you added, deleted, or moved steps after contacts already entered the journey, the numbers may be harder to interpret on the updated map.
Note: If Flow reporting matters for historical comparison, duplicate the journey before making major changes. Then update the copy, stop the old journey, and start the new journey.
3 Overview report
The Overview tab is a date-based summary for contacts that entered the journey during the selected date range.
- Traffic: Shows how many contacts entered the journey, are active in it, completed it, or exited before completion.
- Performance: Summarizes journey email performance for the selected period, including unique contacts and percentages for delivered, opens, and click-through rate, plus the overall engagement score.
- Entries/Exits by day: Shows the number of contacts entering or exiting the journey by day.
- Completed by day: Shows the number of contacts completing the journey by day.
- Top performing tags: Shows the most common tags assigned to contacts who entered the journey in the selected period.
- Average time to complete: Shows how long it took contacts to complete the journey. This can vary by contact when split steps send contacts down different paths.
4 Other report tabs
Flow
Visual journey map with step-level counts. The most popular path is highlighted in green.
Contacts
Shows contacts that entered during the selected date range and the current step each contact is on.
Messaging
Shows journey message performance, engagement score, and per-message open and click rates for the selected date range.
Triggers
Shows each entry trigger and how many contacts joined through that trigger during the selected date range.
Smart stops
Shows each smart stop (exit trigger) and how many contacts exited through that smart stop during the selected date range.
5 FAQ
Why does Flow not match my selected date range?
The Flow tab is cumulative until the journey is reset. The date range mainly affects the other report tabs.
Why do Flow numbers look odd after I edited a journey?
Flow overlays historical counts on the current journey map. If steps were moved, removed, or added, the counts may not line up the way you expect.
Which tab should I check first?
Start with Overview for a quick summary. Then use Flow for path analysis, Contacts for contact-level status, and Messaging, Triggers, or Smart stops for troubleshooting.
6 Need help?
If you need help with journey reporting, contact Tarvent support and include the journey name, report tab, and date range you are reviewing.