Journey messaging, triggers, and smart stops reports
Use the Messaging, Triggers, and Smart stops reports to understand message performance, which entry triggers are adding contacts, and which smart stops are exiting contacts.
What we'll cover
1 Concepts
Date-based reports
These reports use the selected Date range in the top right.
Focused troubleshooting
Use these tabs when you need to answer specific questions: which triggers are driving entries, which smart stops are exiting contacts, or how journey messaging is performing.
2 Messaging report
Reporting scope
Messaging reporting is based on contacts who were sent journey messages in the selected date range.
Engagement score
The engagement score card shows the overall engagement score for journey messaging and whether it is above or below the account average.
Performance summary
The performance card summarizes journey email results, including unique contacts and the percentages for delivered, opens, and click-through rate.
Message list
The table lists messages sent from the journey, including open rate, click rate, and unique contact count for each message.
Unique contact counts
If a contact goes through the journey more than once, it does not increase the unique contact count for the same message.
3 Triggers report
The Triggers report shows all journey entry triggers and the number of contacts that joined through each trigger during the selected date range.
Use this report to compare which entry points are bringing contacts into the journey.
4 Smart stops report
The Smart stops report shows all smart stop (exit) triggers and the number of contacts that exited through each smart stop during the selected date range.
Use this report to confirm exit logic is working and to see which conditions are removing contacts before completion.
5 FAQ
Why does Messaging show fewer contacts than Overview entries?
Messaging only counts contacts who were sent a journey message in the selected date range. Overview counts all contacts who entered the journey in that date range.
What does unique contact mean in Messaging?
A contact is counted once per message, even if that contact re-enters the journey and receives the same message again.
When should I use Triggers vs Smart stops?
Use Triggers to analyze how contacts are entering the journey. Use Smart stops to analyze how contacts are exiting before completion.
6 Need help?
If you need help with Messaging, Triggers, or Smart stops reporting, contact Tarvent support and include the journey name, report tab, and date range you are reviewing.